The Adoption of Mobile Payment Services for “Fintech”

This paper examined the acceptance of payment-type Fintech services of users by utilizing the Elaboration Likelihood Model by Petty and Cacioppo [1] and by applying variables associated with the Technology Acceptance Model. In addition, it analyzed the causal relationship between concern for information privacy and self-efficacy by adopting them as moderating variables. Results suggested that usefulness, ease of use and credibility had an effect on intention to use, and self-efficacy was found to have an moderating effect on independent and dependent variables. Further, concern for information privacy was found to be a factor obstructing the path to intention to use. The implications of this study are that in the promotion of payment-type Fintech services, convenience and usefulness are the most critical and influential variables in terms of usage, while government deregulation and stronger security are called for from an institutional aspect.